Property browsers quit the home page
Friday 19th September 2008
Traffic to property websites has fallen.
The latest ComScore figures show traffic to Rightmove has declined 29.5% between August 2007 and August 2008, and by 7.9% since July of this year. During the same periods, Thinkproperty fell by 44.5% and suffered a monthly drop of 37.6%, making it the biggest loser.
However, Rightmove’s unique visitor numbers are still far higher than any of its rivals. In August, it had 2.4 million unique visitors, compared with Findaproperty, the second most visited property portal, with 1.304 million.
Findaproperty’s monthly dip in numbers was only 2.4% and its annual fall just 10.4%, but its stablemate in Daily Mail Group ownership, Primelocation, did not fare so well. It had 929,000 visitors in August, with ComScore registering a monthly fall in traffic of 8.4%% and an annual dip of 25.7%.
However, the two sites are now part of the Mail’s newly formed Digital Property Group, which also incorporates FindaNewHome and HomesandProperty. Together the four have a combined UK reach of 2.045 million monthly unique users. However, even this combined total is still 355,000 behind Rightmove’s annual traffic.
Another loser was Propertyfinder, which registered 1.123 million unique users in August, a monthly fall of 6.3% and an annual fall in traffic of 23.5%.
The biggest winner was Nestoria, posting a 159.9% year-on-year rise. However, the rise was from a small base and although traffic in August was just 509,000, this was still ahead of the 414,000 recorded for Thinkproperty.
Globrix, the most recent property internet launch, was not in the top ten property portals.
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