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Henry Pryor Blog
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Portals Today

Rightmove still way ahead as Zoopla plan their assault

Monday 19th October 2009

Rightmove has retained its effortless lead in portal rankings – with traffic the best part of a million ahead of its nearest rival.

According to independent website auditor Nielsen, Rightmove had 2.97m visitors in September. The Digital Property Group, owned by the Daily Mail, with four websites including FindaProperty and Primelocation, had 2.12m.

In third place was Propertyfinder with 1.10m and in fourth place was Zoopla with 810,000.

However, Zoopla now owns Propertyfinder and when the two are shortly merged as one platform and identity – yet to be announced – it will be pushing hard on Digital’s heels.

Zoopla also claim that, according to Nielsen, traffic to Digital’s sites fell, while traffic to their own rose – to Zoopla by 16% and to Propertinder by 9% – when compared with August.

The figures show that overall visitor traffic to the leading UK property websites rose from 6.97 million in August to 6.99 million in September, a 0.3% month on month rise.

Alex Chesterman, CEO of Zoopla Ltd, said: “The latest figures highlight that the UK portal space has now crystallised around three key players and we are very encouraged by our increasing market share.”

He promised agents a winning formula when his two businesses are integrated. Chesterman has already said that he will not be content with challenging Digital for second place but wants to take the fight to Rightmove itself.

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Posted By harry on Tuesday 27th October 2009 22:21:17

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good luck zoopla sharpen the pencil give us all we want and hopefully you will give RM a run for their money. we are a propertyfinder.com agent but the system needs improvement....good luck

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Posted By Mark W on Wednesday 21st October 2009 13:25:55

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Interesting comment from FTHTB. I've read a number of comments about agents investing in their own portal. How would you (or anyone else reading this) see this working?

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Posted By john on Tuesday 20th October 2009 09:52:38

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Slightly bored with Zoopla - what are they actually doing that the failing Property Finder business wasnt doing badly before?

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Posted By Mark on Monday 19th October 2009 16:32:06

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I am Propertyfinder agent and now I guess Zoopla as well. I have been looking at their site and WOW! Zoopla has so much information for its users. It's the best site by far. the name is odd, but who cares, as long as they deliver me good leads - which I think they will. So I wish them the best of luck. Can't stand Rightmove and I think once users find this site, they won't bother with Rightmove either.

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Posted By Dan Williams on Monday 19th October 2009 16:21:22

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I've been using Zoopla for the last couple of months, I have received several leads from people looking to sell their property, which as a letting agent is not much use... Zoopla can not differentiate between vendors and landlords... is this any good??? No! I've cancelled my subscription.

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Posted By who me? on Monday 19th October 2009 14:20:56

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Has anyone actually seen an enquiry from Zoo-pla?

Sounds like monkey businessif you ask me.
oooh ooh aah aah

Serioussly, has anoyone?

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Posted By Tim M on Monday 19th October 2009 12:13:45

Portals like Rightmove etc play a vital role in making it easier to bring two parties together. Sellers and buyers. The portals, just like the agents are middlemen (parasites?). Many agents are quick to criticise the portals for having a hidden agenda, making a profit. That's just business.How would agents feel if (just like agents do) the portals started to charge per listing a percentage of the asking price. Those who live in glass houses...etc

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Posted By Feed the hand that bites on Monday 19th October 2009 11:05:50

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Agents don't need yet another property portal that will try to get a market share and then just charge the agent for their valuable product like all the others do.
Zoolpa is owned by a venture capitalists therefore they have only invested because they want an exit route.Tell us what your exit route is Alex? Bet we won't hear about that.
It's about time agents started protecting themselves against all these parasite portals making money out of our hard earned product and invested in our own portal.

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Editorial Contact Details - Rosalind Renshaw | rosalind.renshaw@estateagenttoday.co.uk | 01252 843 566.