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The new website of the country's largest property franchise group, Martin & Co, claims it runs almost three times faster than Rightmove.

www.martinco.com has been relaunched with the now-traditional website aim of being clean, quick and easy to navigate.

It claims to load in just 833 milliseconds compared to Rightmove's 2.35 seconds - in the words of the company almost three times faster.

Ian Wilson, chief executive of Martin & Co, says: Many independent agents have given up developing their own sites, relying entirely on the big portals. The [new] site cost around £100,000 to develop, which we picked up on behalf of our franchisees.

Visits to the site from mobile devices have risen by 350 per cent since the start of 2013 and over half of all visitors now use tablets or phones to access it. As is now common practice, the firm's website can be read on any device, and automatically resizes to fit.

Mobile optimisation has led to bounce rates falling by a third in two years, and expected to fall further. Further enhancements are planned in the coming months including a members' area and video content.

"We achieve 230,000 web visitors a month for our 194 Martin & Co franchised offices. That's almost four times more visitors per office than the new property portal On The Market, which is receiving around 1.4m visitors a month claims Wilson.

Comments

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    This is true!

    • 23 March 2015 09:50 AM
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    [quote]It claims to load in just 833 milliseconds compared to Rightmoves 2.35 seconds in the words of the company almost three times faster. [/quote]

    Well, that will see people flocking away from Rightmove, won't it You know, I hate it when you have to wait 2 seconds for something to load, I want it done in under 1 second or else I'm off! What a load of nonsense.

    • 23 March 2015 09:50 AM
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    Now now, don't boast. Anyone and their dog can get more hits/visitors than OTM if you exclude member agents :D

    • 23 March 2015 09:49 AM
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