Thirty estate agents across west Wales pledged to advertise properties on OnTheMarket say they will continue to use Zoopla and PrimeLocation.
A statement from the John Francis agency, on behalf of the 30, says that over the years Zoopla and PrimeLocation have increased their brand exposure in Wales and invested heavily to become a household name in the area.
As a result local agents receive incredible value, exposure and leads from Zoopla Property Group websites the statement reads.
The 30 agents have around 100 branches and include John Francis, West Wales Property, Dawsons, Clee Tompkinson Francis, Evans Brothers, Frank B Mason (FBM) and Morgan Davies. These firms represent around 95 per cent of all agents in south and west Wales.
John Francis director Nigel Jones says: Right from the start the approach from Zoopla has been impressive and it is clear that the strong brand awareness they have in West Wales is key to our business and we are delighted to be working with them into 2015 and beyond. The data speaks for itself and shows that our properties get more views and our clients receive more leads as a result of us advertising on these major portals.
A statement from Chris Hope, a senior partner at Dawsons says: Our clients expect to see their properties featured on Zoopla and PrimeLocation and we receive fantastic value from ZPG. We're looking forward to continuing to work with the team at Zoopla into the future.
Before and over the Christmas period a glut of announcements from founders of Agents' Mutual - the firm which will operate the OnTheMarket portal from January 26 - generally favoured Rightmove as the one other portal' allowed under Agents' Mutual rules.
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Comments
Is there a group of estate agents who have formed a network and advertise on portals using a network brand. Surely if 6/7 independents from non competing areas got together used a group brand for portals, they could all go wider and save a chunk of outlay. The portals may not like it - but hard to resist a region wide group especially if some mebers do not use their servcices at present.
@Rich - 3rd in your area, good news! Imagine where you could be if you used the portal that MOST buyers use - you could be No.1 in your area!! No one says portals SELL houses they advertise them, and with any advert you pay for you want the widest audience possible
I wish people would stop saying rightmove sells houses. Rightmove exists because of spineless and the more i hear it... clueless agents. We are 3 rd in our area market share and binned rightmove years ago. Rightmove is only as strong as the weak who support it. Scary how countries can be taken down by rebellion but estatea agents are to scared of 'maybe' losing 1 instruction a month for a while until the RM beast is topelled.
It would be commercial suicide for an agent to leave rightmove at the moment. Fact of the matter is that RM is the best way of selling houses at the moment - you can survive as an agent just with RM - Zoopla was a second option just to show vendors you had a wider net than the ones who just relied on RM. Zoopla will be replace by On The Market by us so we have more than one portal to show our vendors and we will save money. We also advertise on Mouceprice, Nethouseprices, INEA, Property Picninc, Homeflow, House.co.uk etc and have never doen any business from them!! Sell any shares in Zoopla quick and don't invest in any other portals, there was a reason google didn't bother trying to muscle in! RM & OTM all the way!!
If rightmove is so useful why did mutual start a new website Its going to save them about 200 a month by leaving zoopla. Big deal. The foundrs should be setting an example and leaving both Z and RM to show how confident they are in onthemarket #growapair
Manuel like others worried about Onthemarket obviously have a vested interest in rightmove, hardly an argument Manuel if the property has not sold whilst it has been on rightmove, whats the problem swapping that with Onthemarket with a 13 mil marketing spend in the first 3 months and over 200 thousand properties (rough estimate) people want choice, so they will be getting it !
The whole point of using Onthemarket.com is to reduce the market share of the duopoly so what is the point in issuing press releases that are bigging up Zoopla - it is a complete contradiction to the Onthemarket.com cause.
We're going to get nowhere fast if people are consistently talking about "Rightmove" or "Zoopla". We need to be talking about "Onthemarket" which is consistently getting lost in the conversation!!!!
Agree totally with 'oh happy days' the last thing we want is for one of the major portals to rethink its strategy, which they'd do if too many agents leave their site. It is good to see the agents split their loyalty making OTM the only place to see all the properties available.
This isn't really correct reporting. The West Wales agents set up a "Cartel" to move away from RM years ago. They are not CHOOSING Zoopla over RM. I know that by exclusively using Zoopla they halved their portal costs. They all agreed to "on in all in" so RM would never be mentioned to any vendors in the region again, so basically RM isn't an option for certain West Wales vendors who want to use on of the "Cartel" Believe me if RM would have negotiated they would still be the preferred choice.
Dawsons, one of the largest agents in Wales came off rightmove years ago, everyone else has still been on RM right up to now. having been involved in the discussions and the machinations by virtue of having an office in the area i can say that Z is almost as good as RM in most respects, and its 1/2 the price, but i am not currently with OTM because it shouldn't be a decision made based on sticking it to RM and saving a few quid, its about providing a service to the vendor and dropping the #1 portal at this early stage of the game is detrimental to the client.
Pertinent point.
I think you will find most of the Wales agents came of Rightmove over two years ago. They are simply announcing a longer term deal in relation to Zoopla. If it has affected their business in two years, I would say it isn't going to now!
This is fantastic news!!! - as agents we need BOTH RM and ZPG to lose market share to OTM not just one of them - if they both lose share to OTM then neither can boast massive 90%+ market share and then the control and CHOICE returns to the agents - the customers will visit several portals to makes sure they dont miss out and more importantly they will also return to visiting our own websites. As long as NEITHER of the duopoly win the battle then we as agents win and OTM has achieved its objective - the split between agents staying with ZPG and RM is the best news we could get for 2015 - oh happy days RM and ZPG the worm is turning:)
This type of error in judgement could be very difficult to recover from. They are seriously going to damage the reputation of estate agents.
Que So you haven't sold my house and now you're taking me off rightmove