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The eight-office Aspire estate agency in south west London has rebranded for the first time in 11 years to play on the aspirational theme of its name.

Director Matthew Dabell says since the launch of the agency in 2003 the company has expanded and its client demographic in south west London changing significantly.

The property industry is a competitive market. There are a multitude of agencies out there all occupying the same ground - our rebrand gives us the opportunity to broadcast how we can really add value to the process explains Dabell.

Like several other agencies in recent years, Aspire has used orange in a bid to make its For Sale boards stand out.

We based the new brand around what the word Aspire means: to aim for, to desire, to want. The triangular symbols are used as a device to communicate this 'aspirational' theme while making a subtle nod to the A [in Aspire] according to Chris Wigan of Ideas Factory, the firm behind the new design.

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