Strutt & Parker, which next month stages a national Open House Day, says there has been a 28 per cent increase in vendors agreeing to take part and a 41 per cent rise in viewers since the firm first used this sales technique five years ago.
Converted into offers received as a direct result from the event, the figure has grown from £42m in 2009 to £81m this year.
The technique gained notoriety early this year when some London agents were accused of unfairly exerting pressure on purchasers with short-notice mass-viewings, sometimes for as little as one hour and with only one day's advance warning.
Strutts' version is more sedate and involves all their participating properties across the country being open' from 10am to 3pm on the same day, October 11 - a date fixed some weeks ahead.
At its last event, on April 5, it had over 650 properties taking part resulting in collective offers worth over £81 million from buyers across the UK.
Comments
If anyone is looking for domains related to open house I have the following 2 for sale:
www.openhouseday.co.uk
www.openhouseweekend.co.uk
Thank you. trevor@estateagent.me