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Metropix, a supplier of floor plan based products to the residential property market, has today announced the findings of an annual survey that polled over 200 estate agency professionals regarding the value of floor plans when marketing properties for sale and rent.

The findings demonstrate the importance floor plans today play when marketing properties, with 84.8% confirming that offering floor plans helped their agency to secure new instructions, while a further 89% confirmed that including floor plans on portals encouraged buyers to view their agency's properties.

When asked what their number one reason was for including floor plans, almost half (48%) said they believed they give a better representation of the property, while 44% were responding to consumer demand, suggesting that it is what buyers or prospective tenants want or ask for. A significant 94% confirmed it would have a negative impact on their business if they were to stop using floor plans.

Commenting on the findings, Brian Farrell, managing director of Metropix, said: The survey was a way of not only gauging current perspectives regarding the value and usage of floor plans, but the feedback also helps us shape our future product development plans. We received some interesting insights, including confirmation that today 63.4% of our customers are choosing to use customised 2D floor plans, which includes their corporate colours or logo as a point of difference. We also identified that 44% of agents are now using floor plans on both their sales and lettings listings.

When it comes to the type of floor plans that agents are using, 56.9% continue to use black and white 2D floor plans, while 21% prefer to use 3D plans on their property. 63.4% are opting to incorporate customised colours or logos to their 2D plans, which are available free of charge to Metropix subscribers, and help drive awareness of their agency through clearly displaying the agency's branding on marketing materials, including floor plans.

Finally, when asked to rank in order of importance which details must be published on a property listing when marketing a property for sale, internal and external photos came out on top, closely followed by the inclusion of a floor plan and then the written property description, illustrating the importance of visual marketing tools, when marketing a property via online portals.

Comments

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    Non story, other than PR. The story would have been "Floor plans company survey says they don't add any value! We use colour pictures, going to get a survey done on that.

    • 10 September 2014 11:16 AM
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    I think Christmas is a bad thing.

    • 10 September 2014 10:01 AM
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    Well, of course Metropix are going to big up floor plans, but as touched on below they are undoubtedly very important to the majority of property listings these days.

    • 10 September 2014 08:38 AM
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    Floorplans are hugely important and a big part of an estate agent's armoury. I can't think why branches wouldn't use them, especially given the stats above. Most buyers and prospective tenants I have dealt with request floor plans. Visual marketing tools definitely produce better results - people react more to what they see rather than what they read.

    • 10 September 2014 08:36 AM
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    The amount of properties listed on RM and Z without floorplans is staggering and a clear indication of many EA's total obsession with their own interests and not the buyers or sellers. You could train a monkey to use a digital measurer but the sheer uselessness in many houses of only stating 'max length x max breadth' sizes makes the agent a laughing stock. Mind, not as much of a laughing stock as those agents who don't even put ANY sizes in the particulars. That's like a car manufacturer not telling you what size the engine is.

    EA's who don't provide floorplans when most buyers are known to want them because they are so useful fail to do so for one reason - cost. Customer service Don't make me laugh.

    • 10 September 2014 07:02 AM
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