An estate agent has created a guide for sellers who have to conduct their own viewings on how to read' the body language of would-be buyers.
The guide is called The Art Of The Silent Sell and focuses on different types of non-verbal communication and body language including greetings, posture, body angles and touch.
House Network says it will equip sellers with a useful tool to help increase their chances of not only selling their home, but also to achieving the asking price.
The agency has commissioned a body language expert, Robert Phipps. Some of his (arguably less-than-amazing) tips include:
- "As you enter each room or point something out, keep an eye out for whether a small smile starts to appear on their face. Make a mental note of their reaction and try to point out similar features to continue their positive, happy smiles;
- "Encourage them to touch things, sit down in the living room, feel the carpet (if you are leaving it), lay down on the bed etc. Touch is one of our basic five senses and how people feel about a particular area or space is important to them. The more they can try out things the more comfortable they feel, the easier it is for them to make up their mind;
- "Make a list of your properties [sic] assets but only point out those that seem appropriate to each new viewing. Also notice how as you point out each of these things whether they are engaging with you by actually looking at them.
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Comments
What utter hogs wallop (pun intended). If someone asked me to lie down on their bed I would assume their intentions were more sinister than merely engaging my sense of touch. Worse still if there happened to be a pig in the bed already!!
I have never heard of anything so ridiculous. Guys your time would be much better spent in training your staff to sell houses rather than spending all the time looking at peoples bodies, what a gimmick, you are Estate Agents for Gods Sake, Come on guys do the job properly and you would not have to worry about all this rubbish
A good agent would conduct the viewing.
Invite people to lie down on the bed Really
Imagine them recounting the tale to their friends afterwards:
"They wanted us to sit down in the living room and touch the carpet. They asked us to stand in the kitchen and feel the worktops. They encouraged us to firmly grasp the bannister rail as we went upstairs. Then we went into the bedroom and they asked us if we wanted to lie down on the bed at which point we made our excuses and left. Thank God we never got as far as the bathroom".
It does have some relevance if you believe in all that body language mumbo-jumbo! Only kidding, but those tips do just seem like stating of the obvious.
Is this really breaking news............