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The National Association of Estate Agents' latest TV campaign begins this evening with advertisement slots in the Midlands, north east and south west regions.

There will be 48 spots planned in each area to run from today and for the next fortnight. The first will be a 30-second ad this evening at around 6.45pm in the middle of the ITV Early Evening News in the Central West, Tyne Tees and Westcountry ITV regions.

Others include prime-time slots during shows including Emmerdale, Coronation Street and through the keyhole, as well as daytime appearances during popular programmes such as Jeremy Kyle, This Morning and Loose Women.

Over the two week campaign NAEA forecasts that an average of 55 per cent of the population of each area will see at least three adverts - that's equivalent of 4.1 million people.

The association is telling its members to make sure their branch window stickers are in place and to use the hashtag #LOOKFORTHELOGO on social media campaigns - this hashtag will be a prominent part of the TV campaign, too.

Comments

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    The NAEA have now in their wisdom decided to use mainstream channels to plug the organisation which is good, whereas before their campaign was lost in ITV4 and even more less well known ones, but I could have told them they were wasting their money beforehand.

    "What a Joke" can't even start to appreciate the good work the NAEA does, because the blind cannot see! All estate agents benefit from much of the behind the scene lobbying they do with government, etc. because their voice is recognised at that level as are the RICS.

    • 02 September 2014 09:13 AM
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    HaHaHa, so they are at last spending members money. Joke organisation judging by who they let in. Does anyone outside the industry actually know who they are

    • 01 September 2014 13:30 PM
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