Newcastle-based agency Heywoods is trying a new twist to make its signs stand out from the forest of For Sale and To Let boards on the streets - with the help of local artists.
Although the firm has commissioned advertising and design agency Lesniak Swann to help with the fresh look for the boards, the result is not a variation on the familiar text-based image but something rather more unexpected.
The new boards feature bold artwork incorporating the company's colours, but in an abstract style which aims to be both eye-catching and memorable.
The first of a series of new designs is just being commissioned and now the agency wants more local artists to step forward with additional ideas. The first board carries the words for sale' and Heywoods' telephone number in a relatively small font, although the Heywoods logo and name is forefront over an abstract multi-coloured design.
We wanted to differentiate ourselves and demonstrate to both buyers and sellers that using Heywoods isn't like working with other agents. We're proud of the difference our high levels of service make. Our new boards look fantastic and we're really pleased says Heywoods director Chris Stops.
Each original will be displayed at the agency's Newcastle office. Any artist wanting to try their hand should contact Lesniak Swann via its website.
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Comments
Thank you for the great feedback!
It's different, but I quite like it. It will certainly stand out from the crowd, which is surely the whole point of a sign. Too many estate agencies are too afraid to go for bold and out-there colours because it might put people off, so Heywoods should be applauded for this move.
Agreed, there are some pretty dull boards out there saying some pretty dull things about their owners brand.
well done on trying something different. It will certainly generate attention and interest. The only drawback that I can see is the impact on the visibility of the brand and the communication. Perhaps designs that incorporated heywords standard branding and colours in a standard format with the artists designs featured above would work better. For interest easyproperty.coms boards will be orange :)
As someone who works in estate agency marketing, I like these designs. This is definitely going to make them stand out from the crowd!