The remains of Humberts, which de-merged from high-profile Chestertons earlier this year and sold its lettings operation to Hamptons International just two weeks ago, finally relaunches tomorrow.
Humberts now consists of only 24 branch offices in locations such as Honiton and Bridport.
Humberts' 800-unit residential rental and management portfolio was sold to Hamptons for an undisclosed sum, while the solo Chestertons brand now operates 29 offices in the lucrative market within the M25 as well as 20 international offices around the world.
Humberts has 230 staff left in place and a new managing director, Ian Westerling. His predecessor - Stephen Kendall - held the position for a matter of weeks during the split from Chestertons, but still remains on the Humberts board.
Westerling says the new pastel-coloured branding, unveiled on the firm's website yesterday evening, reflects our 172 year heritage. A formal ceremony launching the rebrand takes place tomorrow at the CLA Game Fair.
Meanwhile Chestertons is itself on the market. The firm has hired advisers from Cavendish Corporate Finance to manage the disposal, with the firm believed to be valued at about £50m. Chestertons is majority-owned by the investment firm Mercantile Group.
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