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Estate Agent Today understands that easyProperty, which begins its online lettings service in the autumn, will now not launch its sales operation until the spring.

At one time it was thought that both the rental and estate agency elements would make their debut this year. But Robert Ellice, easyProperty's chief executive officer, has told Estate Agent Today that it would be late in Q1 or early in Q2 of next year before the sales operation begins.

Ellice says easyProperty has had successful discussions with some of the country's most substantial landlords, which we cannot name at the moment and that this would mean the lettings service would appear with a significant stock of properties.

The state of the sales or lettings market will have no bearing on the launch date or the scale of the easyProperty service. It doesn't matter whether 800,000 homes a year are being sold, or 1.3 million says Ellice.

After the lettings launch there will be a very significant spend on marketing and advertising over the winter period to prepare for the sales push.

Ellice, who says he has worked on easyProperty's offer for two years, reiterates that his service will offer, in his words, every element of a lettings or sales operation that would be found in a traditional estate agency, with the exception of a physical high street office.

People need choice and I'm confident that within 10 years the majority of property transactions will be conducted online he says.

Comments

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    Think you will find the ground is being gained at a very fast pace.....

    Come and visit Honiton or Evesham as an example....

    You obviously know the answer but don't give one because the truth is as you know you do not need a high street office to sell a house...if you did how have I sold over 800 house over the last 9 years....working from my home.

    • 16 July 2014 20:38 PM
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    By very virtue of the fact that you feel the need to justify the existence of a solution that has failed to gain any real ground in 15 years and will always be on the peripheries of a normal sellers route to selling their home, I think you know the answer to your own question.

    • 15 July 2014 12:57 PM
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    The JB...

    Please explain why a High Street Office is needed to sell a house..with ref to your local butchers a person may want to see the meat he/she is buying thats the difference to see the house he/she is buying you visit said house not the high street office.....

    Do you understand it now....

    • 14 July 2014 15:00 PM
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    [i]No one can justlfy a high street office. its simply not needed anymore[/i]

    Oh no, I didn't realise that the shops were obsolete...oh, hang on, there's someone going in to the independent butchers opposite my office, I'll just nip over and let him know that he doesn't need to actually visit a shop for his joint, he can order it on the world wide web. It'll be exactly the same, just a little less fresh, a bit bruised and not quite the one he ordered.
    Just like the on-line option really.

    • 12 July 2014 14:22 PM
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    Simon...The work from home full service model is the way forward, you deal with the person who owns the business you're advertised online and in the paper, you save thousands in fees because of teh low overheads.. The High Street office is no longer needed. FACT. www.redhomes.co.uk has outsold all high street agents in Honiton for the last 9 years. FACT.

    No one can justlfy a high street office. its simply not needed anymore.

    • 11 July 2014 19:32 PM
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    People need choice and Im confident that within 10 years the majority of property transactions will be conducted online hmm, more than a little bit dubious about this. Thats a bold statement to make. Seems like easyProperty, with their expensive marketing and PR team behind them, are making a lot of noise without having any evidence to back up their claims. Very strange to me.

    • 11 July 2014 08:28 AM
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    Major delays Obviously not quite as "easy" as they initially anticipated

    • 11 July 2014 08:25 AM
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    I guess they plan to have people on the ground to do accompanied viewings open houses, take offers and negotiate sales. If this is so there will be little or no savings in it for them, they may as well get a local office fir these people to work out of LOL. The 'online model' is clearly many models from 'faux private sales' where a wholesale advertiser masquerades as an agent, right through to the work from home full service business. All 2nd rate, all likely to struggle to perform for their clients.

    • 11 July 2014 06:33 AM
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